As a seasoned graphic designer based in the Kitchener-Waterloo region, I bring nearly three decades (!!!) of experience in delivering strategic and award-winning design solutions across various industries. Operating under Sparrow Studio, I specialize in branding, print, environmental, and packaging design, offering a comprehensive suite of services.

I have had the privilege of collaborating with esteemed clients such as TrilliumWest Real Estate Brokerage Ltd., Bosley Real Estate, Shore Centre, and Belmont Village, among others. These partnerships have allowed me to craft designs that not only meet but exceed expectations, consistently delivering high-quality work on time and within budget.

Known for my attention to detail, creativity, and reliability, I am dedicated to transforming ideas into visually compelling designs that resonate with audiences and elevate brands.

ADVERTISING

ANNUAL REPORTS

BRANDING & STRATEGY

BROCHURES / BOOKLETS

ENVIRONMENTAL GRAPHICS

FLORAL DESIGN

IDENTITY SYSTEMS

ILLUSTRATION

INFOGRAPHICS

INVITATIONS

MARKETING

PACKAGING

POSTCARDS

POSTERS

PRINT COLLATERAL

SIGNAGE

SOCIAL MEDIA GRAPHICS

STATIONERY

PHOTOGRAPHY

WAYFINDING SYSTEMS 

WEBSITES

… and more

BOSLEY REAL ESTATE

TRILLIUMWEST  REAL ESTATE BROKERAGE LTD.

BELMONT VILLAGE BIA

BUNKER REALTY

MOLLOY’S BULK REFILL + SOAP SUPPLY

FTP THERAPEUTICS

PORCHLIGHT COUNSELLING + ADDICTION SERVICES

SHORE CENTRE

SIGN LANGUAGE INC.

SLEEPY HOUSE

HARP + FIN  FLORALS + LIFESTYLE

FRESH LOOK FLORALS + EVENTS

PRINCE METALS USA

NEIGHBOURS CREATIVE COWORKING

CAMBRIDGE SCHOOL OF FLOWERS

CAMBRIDGE FOOD BANK

DUMBO OCTOPUS

SOMALI CANADIAN ASSOCIATION OF WATERLOO REGION

LANGS COMMUNITY HEALTH

ABORTION CARES CANADA

JONES ELECTRIC OF KITCHENER

GF HOLDINGS

AFRO

FERRUZO CONSTRUCTION

ANNA TOLAZZI  ARTISAN CHOCOLATES

ENVIRONMENTAL & GRAPHIC DESIGNER | BGI RETAIL

2016 - 2017

Developed environmental and graphic components utilized for architectural, 

interior, landscape, and industrial design - serving to shape various experiences that connect people to places.

SR. GRAPHIC DESIGNER | ORCHARD DESIGN STUDIO

2014

Generated creative marketing materials utilizing comprehensive skills in graphic 

design, copy writing and/or illustration as appropriate for a wide variety of 

advertisements, posters, flyers, invitations, newsletters, reports, brochures, signage, logos, layouts and display units for residential and commercial development clientele.

SR. GRAPHIC DESIGNER | LINAMAR CORPORATION

2008 - 2012

Developed and maintained graphic standards in all forms of printed and web based collateral to strengthen Corporate Vision, Core Ideas and Values for all organizations and affiliates of the corporation.

Demonstrated skills in written, verbal and visual communication, innovative and analytical thinking, accountability and the ability to thrive in a fast-paced, multitasking environment.

IMAGE DEPARTMENT SUPERVISOR | HBC

2007 - 2008

Utilized well-developed directing, coaching, supporting and delegating skills with emphasis on providing leadership and team building through creative and diplomatic processes.

Demonstrated skills in co-ordination of concurrent assignments, file archiving and management, accounts management and process driven work flows.

SR. GRAPHICS SPECIALIST | IKEA

2001 - 2007

Developed, contributed and maintained graphic standards in all forms of printed

collateral including brochures, posters, banners, newsletters, direct mail, 

advertisements, annual reports and internal communications to strengthen 

corporate vision and identity both locally and nationally.

Proven track record for enhancing corporate image, generating increased market awareness and improving revenue through planning, designing, producing and analyzing marketing activities and collateral.

Secured and negotiated contracts with vendors, service providers, guest speakers and entertainment services which supported the Concept, Leadership Business and Key Tasks by generating traffic, increasing sales and promoting positive corporate image in the community.

CAMBRIDGE SCHOOL OF FLOWERS

Floral Artistry 101 2021

Floral Artistry 102 2022

BUSINESS COMMUNICATIONS CERTIFICATE

University of Waterloo 2010 - 2013

Guerilla Grammar, Effective Communication, 

Persuasive Writing

GRAPHIC DESIGN & ADVERTISING DIPLOMA

Conestoga College 1998 - 2000

Situational Leadership | TRUST Model | Continual

Improvement Model | Self-Marketing | Smart Serve

Adobe Creative Cloud (InDesign, Illustrator, Photoshop), SquareSpace, Mac Office (Word, Excel, PowerPoint)

Accessibility for Ontarians with Disabilities Act (AODA) Customer Service Standards, Information & Communication Standards